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Why River Jam?

When Hogleg retired, he wrote a blistering treatise that explained the state of the Texas Music scene at that time. That time was 2017. Here we sit in 2024 and the more things change, the more they stay the same. There is one part in particular related to the name change of our festival.  Greenfest lasted for 16 years in various iterations. George’s, Antone’s, RRIH, The Phoenix, Momo’s, Coppertank and more.

We put on 16 festivals in the name of one guy who showed up to one of them in all those years. You can’t help but question, “What the f**k am I supporting here?” -Hogleg

So we look forward.  Our event has always been as much about the hang and the people as the music.  Once we permanently relocated the festival to New Braunfels from Austin the name Greenfest became a hindrance. It was confusing and often misspelled as Gruenefest.  Understandably. As we rebranded and relaunched, we thought…what’s a simple name that encompasses the vibe of the weekend?  We tossed around several ideas, but one of the first thrown out was River Jam and it just stuck.

We celebrate songs, musicians, relationships, people, spirit, freedom, the water and good times.  We’re showcasing music in various forms in various locations…all surrounded by rivers.  I hope you’ll come jam with us.  See what it’s about.  This isn’t a New Coke type deal.  This is a let’s get back to the basics of love situation.

This is about providing a unique opportunity for folks to connect with like minded people they may only know online. A chance to discover your next favorite artist or songwriter before they're selling out Gruene Hall. A look at floating the river and then catching some tunes with the most passionate music fans around. All ages. All kinds. All welcome. All jam.

2024 edition

Fri July 12–Slade Coulter/Hank Weaver at Cheatham Street Warehouse tickets:

Sat July 13–Lucas Jagneaux/Drew Cooper at Billy's Ice tickets:

Sun July 14–Shaker Hymns, Taylor Hunnicutt, Graycie York, Julianna Rankin, JD Graham, The Cole Trains, John Dempsy, Cameron Allbright, Mason Lively, Race Ricketts, Logan Ryan, Meredith Crawford, Landon Hoffman and more at Lone Star Floathouse FREE—BUT tips damn near mandatory. Tip cash in person. Or donate online via this link:


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